Basics 03

by Tejaswini Singh

So here I am with a series of chapters, in which I am going to tell you about the basics of composition and layout, photography, typography, etc. This series will surely give an idea to the beginners what they are stepping into and what basics they must know. This series will have Six chapters. I hope you are going to like it.

Chapter 3: Color basics

  • Color theory  - This is the study about how color make people feel and its effects on a design .
  • Hue - Pure color. For example Red, Yellow, etc.
  • Tone - When grey color is added to a hue it is called tone.
  • Tint - When white color is added to a hue it is called tint.
  • Shade - When black color is added to a hue it is called shade.
  • Saturation - Intensity of colors.
  • palette - Range of colors.
  • Warms - The colors evoke warmth because they remind us of things like the sun or fire. for example, red, oranges, yellows, and pinks, etc
  • Cools - The colors evoke warmth because they remind us of things like water or grass. for example, green, blue, and purple.
  • Monochromatic - Palette of one single color.
  • Grayscale - Monochrome palette of grey scale.
  • Analogous - 3 colors side by side on the color wheel.
  • Complementary - Two opposite colors on the color wheel.
  • Triadic - 3 colors equally spaced around the wheel making a triangle.
  • Gradient -  Gradual change from one color to another making a mild transition. For example, blue to green.
  • Opacity - Synonymous with non-transparent
  • CMYK - These are the four basic colors are used in printing. C is for Cyan, M is for Magenta, Y is for Yellow, and K is for Black.
  • RGB - These are the three basic colors are used in digital and electronic devices. R is for Red, G is for Green, and B is for blue.
  • Pantone - These are the color chip system by Pantone corporation. These are of RGB color system and can not be mixed with the CMYK.